The Problem
In 2014, I worked for Weymouth Design – an interactive agency based in Boston.
Danaher came to us with an old and outdated corporate website, asking to give it a modern look. They also would like to re-address their long-time issues with the site architecture. The new website also has to be compatible with their existing Drupal CMS.
The Concept
In close collaboration with Danaher’s marketing team in the Research & Learning phase and through Google Analytics, we’ve learned a significant increase in traffic to the site from Mobile devices. The majority of visitors are investors and prospective employees.
We proposed a responsive website approach that crafted an experience surrounding these two target users.
Team and Role
I work as the only designer on this project, in close collaboration with the Account Manager, Project Manager, Creative Director, Copywriter, and Engineers.
